Left by her latest lover, Alicia Ricosi, an haute couture designer with her own label, impulsively decides to abandon her new collection. In a panic, Alan Bergam, the house’s director, assigns his assistant Hélène Birk with finding a solution. She puts together a scheme in which a gorgeous man seduces Alicia to give her the necessary inspiration for her work. But the diva accidentally falls for Julien, Hélène’s hated gardener, whom she has just fired…

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Jérôme Cornuau does his best to fill the shoes of Blake Edwards and Howard Hawks, but his movie is far from making it as a retro Hollywood screwball comedy. Although it has a nicely over-the-top character in Fanny Ardant, some snappy comebacks delivered by the wonderful Marina Hands, and a number of running gags mostly handled well by Laurent Stocker, the screenplay is predictable, bogged down by cheap mechanisms and drags along a number of completely idiotic clichés – artists are of course capricious and tyrannical, professional ambition is a shield for frigid women desperate for a man. Any initial sympathies inherent in Chic ! soon evaporate, leaving behind ordinary boredom.